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Oct 07, 2019

Why branding is more important than ever in investor relations: Ticker 107

‘The IR conversation is now bigger than just the numbers’

This episode of The Ticker podcast comes to you from the Citadel Securities trading post on the floor of the NYSE. 

With a purpose beyond profits, IR teams have the chance to create a truly memorable value creation story, says Louis Sciullo, executive director, head of financial services in North America at branding specialist Landor.

Listen to the podcast recording below >

In this podcast you'll hear about:

* Why the shift of focus from shareholder to stakeholder value signals a major change for IR communications
* How public corporations can use branding to engage with a wider audience 
* The importance of brands to help create differentiation and drive returns 


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