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May 24, 2024

Finfluencers and education: Out-of-the-box strategies to target and engage retail investors

Veteran IROs share top tips on crafting an inspired, strategic and measurable retail IR strategy
In recent years, the global financial landscape has witnessed a surge in retail investors. A report from the World Economic Forum published in 2022, noted that retail investors accounted for more than 50 percent of global assets under management in 2021, with predictions this could grow beyond 60 percent by 2030.  Industry experts often highlight that companies have historically overlooked the power of retail investors, but the recent surge in

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