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Jul 27, 2020

Battling uncertainty in the cannabis sector: Ticker 118

How IR can help the struggling cannabis sector

IR Magazine's Jeff Cossette talks to Jeffrey Goldberger, managing partner at KCSA Strategic Communications, about investor communications in the cannabis sector. Goldberger is bullish on pot. But, he warns, in today’s uncertain world, transparency trades at a premium. And in an industry struggling with so many fundamental — even existential — questions, that makes IR more relevant than ever.

Listen to the podcast recording below >

In this podcast, you’ll hear about:   
– What's gone wrong for the cannabis sector 
– How to communicate in a struggling industry
– The importance of retail investors to cannabis companies
– Positioning your company for better times