Aeroflot’s IR chief on targeting without direct peers

Mar 08, 2018
Andrey Napolnov, head of IR at Aeroflot – Russia’s only listed airline – talks to IR Magazine about new investor destinations and the impact of oil prices
How do you identify new investors to target? Firstly, we run a shareholder identification package, which includes shareholder ID, targeting analysis and a perception study. We look at some peers: global peers, peers from emerging markets and other Russian companies

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