Investor perception studies: DIY for IROs

Dec 14, 2017
Investigating the pros and cons of tech alternatives to the traditional investor perception study – and how these tools compare with the in-depth insights gathered by third-party providers
At a glance The traditional option A traditional investor perception survey can set you back $100,000 but with a process that spans 10 weeks of in-depth phone interviews, intensive analysis and comparisons with your provider’s normative database,and the

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