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Apr 28, 2022 presents first retail IR strategy prize to Coinbase at IR Magazine Awards – US 2022

‘Build those long-term relationships’ with retail investors, says Pulse by’s Ron Zori

Ron Zori, head of business development at the investing platform and its new services arm Pulse, said he was honored to present the inaugural best retail IR strategy trophy at the IR Magazine Awards - US 2022.

The debut prize was awarded to Coinbase at the gala in-person event in New York on March 31. The large-cap cryptocurrency exchange platform engaged the retail community during its direct listing. Its strategy involved a series of retail-centric videos from the management team and a Reddit ‘ask me anything’ event with its CEO and CFO.

Asked what trends Pulse by is seeing among IR and retail investors, Zori told IR Magazine on the red carpet: ‘We started Pulse because we heard from companies we’re friendly with that they want more exposure to retail. They want to talk, engage and understand what retail wants. We’re brokered with 3 mn investors in the US and we want to facilitate that connection.’

Zori said retail for many IROs was a ‘black box’ but it was here was to stay and going to grow. ‘A lot of retail investors are long-term investors – they’re not here to speculate, so branch out, engage with them, learn about them and build those long-term relationships,’ he advised.

James Beech

James Beech joined IR Media Group as editor-in-chief of IR Magazine and Corporate Secretary in January 2022. He was a multimedia journalist, editor, client relationship manager, awards host and public speaker at Campden Wealth, for and about the...