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Feb 28, 2002

Perk up

Keeping shareholders happy and loyal

Q. We have a large number of individual investors and they provide a useful share price stabilizer at times when institutional shareholders are moving in and out of the stock. How can we encourage them to be long-term holders?A. Many companies have programs designed to retain their retail shareholders. These usually come in the form of a discount on products or services, which can be tricky if you manufacture cruise missiles or provide services that an individual would not be purchasing. The

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Heather McGregor

McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe