Online poll shows IROs favor a mix of targeting techniques
Most IROs target investors through a mix of different techniques, including direct targeting, according to an online poll on IRmagazine.com.
Almost 64 percent of the respondents say they use this multi-pronged approach, though the next highest figure – 14 percent – is for IROs who say they don’t do targeting at all.
In third place are those who use only direct targeting, at almost 13 percent, and in fourth place at almost one in 10 are those who use only brokers to uncover new investors. No respondents say they use just one broker for shareholder targeting, however.
In-depth research by IR Magazine in 2016 found that almost half (49 percent) of IROs had increased their level of direct investor targeting over the previous three years. But IR teams do use a wide range of methods: research by OTC Markets in June 2017 finds that small-cap companies employ everything from non-deal roadshows to investment conferences and virtual investment conferences, with social media apparently growing as a targeting tool. In fact, almost half of OTC’s respondents say they use Twitter, LinkedIn or other social media to reach new investors.