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Feb 28, 2002

Going the distance

Companies dangle promises and perks in the hopes of building shareholder loyalty.

See Ken. See Ken drive.See Ken drive a Ford.See Ken smile as he says, 'To this day, my car is always a Ford product. I would never dream of owning another car.' Ken is not a fictional character from a TV commercial but a real person who - as his enthusiasm for Ford automobiles may hint - is a longtime shareholder in Ford Motor Company. And one more thing: He also happens to be the head of an association whose members account for roughly $125 bn worth of stock in the equities market. He is

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