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May 10, 2017

AI: Taking on targeting

Algorithms are set to change your future targeting efforts

From robo-journalists to robo-bricklayers, artificial intelligence (AI) is after our jobs – but along the way, it’s also set to revolutionize investor targeting. Machine learning for targeting is still in the early stages but one firm that already has more than 180 corporates signed up to its beta system – ‘including three of the 10 largest companies in the world’ – is Intro-act. Peter Wright, co-founder of the company, explains that while traditional targeting

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Garnet Roach

An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...