Algorithms are set to change your future targeting efforts
From robo-journalists to robo-bricklayers, artificial intelligence (AI) is after our jobs – but along the way, it’s also set to revolutionize investor targeting. Machine learning for targeting is still in the early stages but one firm that already has more than 180 corporates signed up to its beta system – ‘including three of the 10 largest companies in the world’ – is Intro-act. Peter Wright, co-founder of the company, explains that while traditional targeting
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