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May 16, 2023

Concern over macroeconomic challenges grows

Challenges faced in 2022 by North American and European IROs relate to internal corporate affairs

There is a rise in concern over macroeconomic challenges facing IR professionals, according to IR Magazine’s latest IR Goals & Challenges report.

The report finds macroeconomic challenges account for a fifth of mentions in 2022 and further rise to a quarter of anticipated challenges in the year ahead.

This compares with just 14 percent of mentions in 2020. One in 10 mentions for 2022 relate to investor meetings and events, while Covid still accounts for 4 percent of mentions, dropping to just 1 percent for 2023.

Macroeconomic volatility

Meanwhile, thoughts collated in the research report were also channeled during the latest IR Magazine Webinar, held in partnership with Notified.

It found new challenges in the IR space include macroeconomic volatility, an increasingly busy analyst and investor community, emergence from a virtual environment and growth in retail investors.

The webinar highlighted how the goal of most companies at investor days is to deliver a long-term view of the business to new and existing shareholders. 

It also flagged how picking a location for an investor day is not exactly a no-brainer. Whether it’s at company headquarters, a plant site, a stock exchange or a public venue, each option may come with advantages and disadvantages. And beyond the type of venue, it’s important to be mindful of its geographical location. 

This report is available only to IR Essentials, IR Advanced and IR Intel subscribers to IR Magazine.

If you are an IR Essentials, IR Advanced or IR Intel subscriber, please click here to download the report or subscribe now.

2023 IR Strategy - Goals & Challenges

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