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Apr 30, 2004

Solid gold IR

Celebrating the IR Magazine Canada Awards 2004

It may be a testament to typical Canadian modesty but, when asked why they won prizes at this year's IR Magazine Canada Awards, a remarkable proportion of respondents said: 'I have no idea. It isn't rocket science.' Indeed, IR is not brain surgery - but the recipe for a successful program is rather more subtle and complex than these humble winners imply.Consistency and commitment, for example, are key ingredients for successful IR. 'We've always made IR a priority,' says John Rogers, vice president

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