30 IR stars in 30 days: Deb Wasser of Etsy

Jan 08, 2019
To celebrate 30 years of IR Magazine, our series highlights the achievements of 30 IR stars from the last three decades

IR Magazine has a long history of honoring those men, women and companies around the world that excel at investor relations. In celebration of 30 years of IR Magazine, we selected 30 IR stars that have shone particularly brightly over the past three decades and will be posting one profile each day for 30 days. 

Deb Wasser of Etsy is an industry veteran who has served on both the corporate and consultant sides of the fence, as well as taking an active, high-level role in promoting the profession through her work with NIRI. So what IR advice would she offer to someone coming into IR today? 

‘Remember that IR is a multi-disciplinary, dynamic field and a journey of continual learning,’ she says. ‘And no matter how much you know your company, you can always learn more. No matter how much you think you know what the Street thinks, others can probably tell you something you haven’t thought of. No matter how much you think you know about IR, there is likely more to learn.’ 

Finally, she adds that new-to-the-profession IROs should ask questions and listen. ‘Keep your ear to the ground and keep listening and asking questions,’ says Wasser. ‘That will help you to be truly valuable.’

Stay tuned for more IR stars this week and pick up a copy of the winter issue of IR Magazine to see the full list.

A version of this article was published in the winter 2018 issue of IR Magazine – the 30th anniversary issue of the industry’s premier publication.

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