Author
All about the IR website: Ticker 87
People don’t want to go to your website and ‘find that you’re having a Windows 95 flashback’
An in-depth interview with Paulina Brown, head of US marketing communications at EQS, on what makes a great IR website – including understanding the behavior of your website users, offering digital tools and downloads and making sure you’re delivering an ‘emotional response’
Technology & Social Media
This episode of The Ticker is brought to you from the Citadel Securities post on the floor of the New York Stock Exchange. On this episode of The...Read more
Melissa Marsden has been in IR for more than 35 years, during which time she has developed and implemented strategic communications programs for IPOs...Read more
As companies rush into digital transformation, even traditional bricks-and-mortar companies are turning to artificial intelligence (AI) and machine...Read more
It’s been nearly five years since the bell rang to initiate Twitter’s IPO on the NYSE, marking a significant milestone for the company that...Read more
