What to do when an analyst is out on the numbers

Mar 30, 2021
In this regular article, we ask IR professionals how they would respond to a specific operational issue. This time we asked people how they would respond if one of their covering analysts was out on the numbers – a question inspired by debate around what some see as the increasing sensationalizing of research
Ross Hawley, sustainability manager at Virgin Atlantic Most IROs at some point in their job will have had analysts with significant outliers in terms of forecasts – whether on the upside or downside – and either can be equally challenging. The reasons can range

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