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White papers

Old is new again: Repurposing the institutional equity sales model for investor relations

Oct 14, 2020

Rose & Company


The days when investment banks worked on behalf of firms to raise investor awareness are long gone. The sell side has undergone a structural shift and priorities have changed. 

This new report from Rose & Company looks at:

  • how these changes have affected investor marketing
  • how this has affected the majority companies 
  • some thoughts on how to address the challenges these changes have presented for IROs.

Download it below.


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