Old is new again: Repurposing the institutional equity sales model for investor relations
The days when investment banks worked on behalf of firms to raise investor awareness are long gone. The sell side has undergone a structural shift and priorities have changed.
This new report from Rose & Company looks at:
- how these changes have affected investor marketing
- how this has affected the majority companies
- some thoughts on how to address the challenges these changes have presented for IROs.
Download it below.
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