Gearing up

Dec 01, 2000
<p>Formula One race fans still don't have their public offering. Why? The equity fast track has many pit stops</p>
Watching Michael Schumacher blur past the checkered flag at September's US Formula One Grand Prix might leave the impression that professional motor sports is all about winning car races. It is, of course, about much more. In essence, it is a tool for communication.

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