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Senior reporter
Case study: Susie Lynskey of Sainsbury’s talks corporate access
UK grocery giant on doing more direct, investor feedback and the ‘subjective’ nature of targeting
When the IR team at Sainsbury’s first started using ingage in 2018, the primary goal was to conduct more direct activity – ‘particularly roadshow activity’ – with investors in an efficient way, explains Susie Lynskey, IR manager at the UK supermarket
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