We introduced basic things that are not yet common in investor relations but are common in any sales organization

Stephan Eger, smart IR operator

Jun 10, 2015
<p>Deutsche Telekom's head of IR talks about an innovative approach to targeting, communications and disclosure</p>
In April 2007, when Stephan Eger took the helm of the IR department at Deutsche Telekom in Bonn, he inherited an IR team of 34, a group ‘so large it would no doubt qualify for Guinness World Records,’ he jokes. Other major German multinationals had strapping

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