New breed

During the internet gold rush of 1999, an array of new communications companies emerged to service the many web start-ups and more traditional companies seeking to carve out slices of market share in the new economy. Obsessed with integrating an IPO strategy at all costs, companies turned to traditional IR firms to cultivate Wall Street in the hopes of creating market hype and increasing anticipation. Thus was an agency boom spawned, ultimately driving the creation of boutique PR agencies