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Feb 23, 2024

Investor relations as internal think tank: Inside IR at Brazil’s Nubank

IR chief at Brazilian disruptor talks about covering the firm’s IPO, the bank’s targeting efforts and his plans to expand the IR sphere of influence
Brazilian digital bank Nubank has ambitions to become the biggest financial services firm in Latin America. Founded just over 10 years ago and now rapidly expanding across Colombia and Mexico, its CEO David Vélez – part of the 2023 Economist best CEO cohort – believes the bank could become the biggest in the region within a decade. Here, Jörg Friedemann, IRO and market intelligence senior director at the company, talks to IR Magazine about how he went from Nubank’s IPO bookrunner to running

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Garnet Roach

An award-winning journalist, Garnet Roach joined IR Magazine in October 2012, working on both the editorial and research sides of the publication. Prior to entering the world of investor relations, her freelance career covered a broad range of...