Keep a cool head when your company is in a tight spot.
Q.Our shares have been in free fall for several weeks and I am getting really fed up with being a firefighter rather than a proactive, strategic IR officer. Do you have any suggestions?A. You don't say why your shares have been in free fall; either you are in an unfashionable sector, such as TMT, or the reason is company-specific. If the price is a sector adjustment, your strategic proactive nature needs to resurface and establish what exactly sets your company apart from the crowd. Why should
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Heather McGregor
McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe
