Daimler IR veteran Björn Scheib steps down

Mar 16, 2020
Steffen Hoffmann, currently head of finance & controlling for Greater China, to take over IR role

Björn Scheib, Daimler’s long-standing head of IR, is stepping down from his role after 11 years. 

Scheib, who spent a total of 21 years working in the IR team at the German car maker, has decided to continue his career outside the company, according to a company statement. 

‘We would like to thank Björn Scheib for his strong commitment, his loyalty and very successful contribution to Daimler, in particular by identifying and attracting new investors around the world,’ says Harald Wilhelm, who is responsible for finance & controlling and Daimler Mobility, in the statement.

‘The digitization of Daimler’s investor relations activities and the ongoing successful communication of Daimler’s strategy toward analysts, investors and rating agencies must also be mentioned.’

Scheib will be succeeded by Steffen Hoffmann, currently the firm’s head of finance & controlling for Greater China. Prior to that, he sat on the management board of EvoBus, a Daimler subsidiary, and was head of finance & controlling for Daimler Buses

Hoffmann is himself a veteran of the manufacturer, having worked for the company for more than 30 years in total.

‘With Steffen Hoffmann, we have been able to attract a well-established and experienced manager with very broad international experience to take charge of the investor relations department,’ says Wilhelm. 

‘His expertise in finance & controlling, his understanding of our company’s global business models and his group-wide network will be of great benefit in his new task of representing our group adequately in the capital market.’

Scheib will officially hand over duties on April 1. Back in 2016, he gave some insight into his IR philosophy during an interview with IR Magazine, explaining that Dailmer didn’t use the share price as a way to evaluate the effectiveness of IR. 

‘Daimler is often a proxy for the market so there are parameters beyond our influence,’ said Scheib, adding: ‘Well, if the share price is down 3 percent in one day and the market is flat, it definitely triggers a lot of questions. You have to have a quick explanation for management if it asks you!’

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