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May 31, 2001

Choosing your IR firm

Which qualities you should look out for in the IR beauty pageant

The spoilsport values of 'good taste' and 'respect' have led to the unfortunate demise of the Miss World competition. As a consequence, the only beauty contest that can really quicken the pulse of an IRO these days is one involving a succession of investor relations firms. With competition so tight among rival agencies, corporate communications executives can effectively sit back as a stream of firms gamely display their wares and vie for the lucrative business at stake. This survey looks at

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