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Apr 30, 2002

Battling fear

How to separate your company from troubled peers

Q. We are one of the largest companies in our sector. Another company in the sector is facing a major class action from customers, and their stock has been trading sharply lower while their liability (or not) is resolved. Now the whole sector has effectively been marked down, us included. We make completely different products and are likely never to face an action like this - how can I best explain this to the market? A. A few years ago I would have suggested finding a sympathetic analyst and

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Heather McGregor

McGregor is a former IRO and investment analyst who currently works on IR assignments for Taylor:Bennett, an executive search firm specializing in communications jobs across Europe
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