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Apr 14, 2023

Leveraging the power of artificial intelligence in IR, rethinking online communications with retail investors, and more: Ticker 137

A practical guide to riding the AI wave, tackling macroeconomic volatility at small caps and building your IR social channels

In the latest episode of The Ticker podcast, the IR Magazine team discusses how IR teams can get started using generative artificial intelligence (AI) tools. IR Magazine senior reporter Tim Human, head of event content Steve Wade and reporter Noemi Distefano discuss potential use-cases of AI tools such as ChatGPT and consider their risks and limitations.
As the AI global boom continues to accelerate at a fast pace, it creates a dichotomy between those concerned that it could replace human tasks and those who believe it could enhance their performance if used carefully. The team considers the notions of ‘man versus machine’ and ‘man plus machine’.
In an interview with senior conference producer Laurence Taylor, Aaron Howald, vice president of investor relations at Louisiana-Pacific Corporation, discusses the return to in-person roadshows in the post-pandemic world and macroeconomic volatility challenges for small-cap companies.
IR Magazine editor James Beech speaks to Austin Hankwitz, financial content creator, founder and executive chair of Witz Ventures. Hankwitz shares tips on how companies and IR teams can develop compelling and informational content online to specifically engage with retail investors.
The Ticker is presented by Pulse by, providing tools for IR teams to engage retail shareholders. Find out more at

In this episode you will hear about: 

  • The real AI use-case for investor relations
  • Risks posed by AI tools and how to manage them
  • How small-cap companies can meet investors’ expectations at a time of financial turmoil
  • Best practices to successfully engage with retail investors on social media.

The Ticker podcast provides listeners with insights into cutting-edge issues of the day for investor relations professionals.
The series features interviews with IR experts, bringing a global perspective, actionable insights and commentary on trending topics. These include sustainability, activism, corporate access, regulation and more.
Click here to listen and subscribe to Spotify, Apple Podcasts and Acast.

Staff Writers

The staff writers on IR magazine are from our team of highly experienced journalists.