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Apr 25, 2018

All about the IR website: Ticker 87

People don’t want to go to your website and ‘find that you’re having a Windows 95 flashback’

An in-depth interview with Paulina Brown, head of US marketing communications at EQS, on what makes a great IR website – including understanding the behavior of your website users, offering digital tools and downloads and making sure you’re delivering an ‘emotional response’