Retail investors: How to develop a strategy for reaching these sophisticated shareholders



Retail investors can be key to any company’s ownership, with their tendency to support management and be long-term holders. But reaching and attracting them can be hard – and expensive.

Download this special report from MoneyShow to find out how IROs can develop a retail investor strategy. You will learn how to set goals and objectives, establish the right internal structure and budget, identify the best platforms to reach investors, measure the strategy’s success and put the strategy into action.

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