Opinion: The importance of credibility in the social media era

Aug 02, 2018
Targeted and effective stakeholder engagement builds credibility, which is crucial when social media rumors can gather momentum quickly
On April 23, 2013 at 1.08 pm, the Dow Jones Industrial Average (DJIA) plunged nearly 145 basis points (1.45 percent) one minute after a tweet from the Associated Press (AP) announced the White House had been bombed. Almost instantly the day’s gains across every

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