Hulus Alpay responds to questions about blogs
Q: I work for a mid-sized technology firm and I’m under a lot of pressure to establish a corporate blog for our CEO. I have some reservations, however. Should I hold my ground? Or give in and invest the time and resources to create this blog?
A: This is a case of walking the talk. I can just imagine what it’s like at technology and entertainment companies: there’s a perception that if you don’t have a corporate blog, there must be something wrong. In fact, you’d
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Hulus Alpay
Hulus Alpay is senior vice president of New York-based IR and PR firm Makovsky & Company.
