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Oct 31, 2007

IR in Second Life

Some major firms are taking their investor messaging into the virtual world

Making a major corporate announcement in Second Life is either a tremendous public relations coup or an act of consummate foolishness, depending on who you ask.At its pavilion in Second Life, Sun Microsystems has set up a regular exhibit of video kiosks showing recent events and technologies ‘so customers, media, analysts and investors can learn about Sun anytime,’says Fiona Gallagher, Sun’s senior brand and advertising manager and Second Life project lead. Thereare plans for other

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