Few IR teams truly embraced social media as an investor communication tool, and now some early adopters are having second thoughts. Has IR interest in social media peaked?
At a glanceA lack of demandFew IROs report any demand from the investment community to communicate via social media and many are questioning the effectiveness of the medium. IR Magazine research last year shows that of those using social media, few IR professionals see it as a productive means of communication.Going off TwitterIn August, Nestlé – an early adopter of Twitter for investor relations – decided to stop tweeting from its dedicated @Nestle_IR account, switching
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