Whitepapers

Why public companies need social media

Market One

 

Millennial and Gen Z investors are using social media to redefine their relationships with the market.

This article from Market One presents research on how public companies and investors are impacting brand reach, reputation and market liquidity through their social media channels.

The insights presented show the importance of social media in the decision-making process of institutional investors and how coordinated communities are driving funding to specific companies and markets through digital platforms.

Market One notes that public companies have the potential to build high-value investor relationships through their social channels in a world where billions of dollars of value can be moved in or out of markets through a single viral tweet.

This article covers all of these topics in greater detail including:

  • Data illustrating how investors use social media for their decision making
  • The success story of a company increasing IR engagement by 295% through social media
  • The benefits of a strong social presence for public companies
  • How one tweet removed billions of dollars of value from a market
  • Preparing for Gen Z and Millennial investors
  • And more.

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