Effective targeting enables an IRO to balance what is always a moving target
Attracting new investors is one of the most important objectives of an IR department. Effective targeting enables an IRO to balance what is always a moving target.
Investor relations requires considerable resources, both in terms of time and money. As is the case with other uses of corporate resources, a well-managed company needs to measure its return on investment, and this is a crucial aspect of any targeting plan.
How can MZ help IROs with their targeting plan and approach? MZ’s newest technology platform, MZiQ, assists IROs in identifying appropriate targets, using MZ's industry leading data on current and peer holders, their in-depth Contact profiles and CRM tool, as well as its ability to create reports measuring effectiveness. Additionally, as one of the few providers who have an integrated product offering, MZ will also demonstrate how to use your IR website and Mailer as part of your multi-sided targeting strategy.
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