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Dec 31, 2001

Why webcast?

IROs have been scrambling to bring their conference calls online but is webcasting all it's cracked up to be?

Like most IROs at major US companies, Stephen Blum has some experience with webcasting. Some time ago the Dial Corporation's vice president of IR was eager to have his company webcast its quarterly earnings conference calls, and he hoped the web would help expose Dial to new, wider audiences. So the Arizona-based consumer products company did what most first-time webcasters do: it supplemented its teleconference event by simultaneously streaming audio over the internet. Guess what. Almost

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