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Apr 26, 2022

Why Ford won the best investor event prize at IR Magazine Awards – US 2022

‘Tell that story in a compelling way,’ recommends IR executive director Lynn Antipas Tyson

The best investor event award-winning capital markets day held by Ford Motor Company in 2021 showed that a high-quality meeting imparting information valuable to investors doesn’t need to take two days, according to Ford’s IR veteran.

Lynn Antipas Tyson, executive director of IR at Ford and a 26-year IR practitioner, told IR Magazine on the US Awards red carpet that the auto giant’s capital markets day was ‘extremely difficult’ due to a multitude of challenges. There was a Covid-19 lockdown, Ford had not held an analyst meeting in four years, a new CEO had arrived and the industry was undergoing massive disruption.

Lynn Antipas Tyson,
Ford Motor Company

‘We had to figure out a way to compact all of that in a short timeframe to explain the investment thesis of the company in a compelling way,’ Antipas Tyson said at the gala event in New York on March 31.

Ford’s IR team delivered a highly focused and well-received 90-minute, pre-recorded TV show-like event in its augmented reality studio, followed by a 60-minute live Q&A at the heart of its outreach.

Antipas Tyson said Ford was undergoing a ‘pretty radical restructuring’ with the advent of electric vehicles while demand for internal combustion engine vehicles carried on growing. ‘Continuing to tell that story to capital markets in a compelling way is really the biggest challenge and opportunity we’re going to have,’ she noted.

James Beech

James Beech

James Beech joined IR Media Group as Editor in Chief of IR Magazine and Corporate Secretary in January 2022. He was a multimedia journalist, editor, client relationship manager, awards host and public speaker at Campden Wealth, for and about the...
Editor in Chief