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Jan 31, 2002

Oops!

The dangerous combination of human error and new technologies

Is there any question that the internet and e-mail have revolutionized the way IROs communicate with investors and analysts? It's true, communication has been made easier. Now investor relations can reach much wider audiences more quickly. But what happens when you make a mistake while using these tools? Mishaps can damage a company's reputation and even bring the stock price down. And since information travels instantly across the internet, it's very difficult to backtrack once a mistake

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