The Chrysler minivan of reporting will get you to your destination safe and sound but, wouldn’t it be nice to arrive in the type of style only a Ferrari can offer?
Quarterly earnings represent the four times each year management can offer an uncensored narrative, providing context to the quarterly results, setting the stage and influencing how it would like investors to think about the future prospects of the company.
Over time, however, the idea of just issuing an earnings release and hosting a conference call has become archaic and is seen as a lost opportunity. It’s akin to owning a Ferrari and driving around New York
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Jeffrey Goldberger
Managing partner at KCSA Strategic Communications
