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Mar 01, 2024

The changing way IR teams are using LinkedIn

Companies are getting more sophisticated about how they share investor-focused information
Martin Ziegenbalg, head of IR at German delivery giant DHL Group, started experimenting with LinkedIn a couple of years ago while pondering how best to connect with the next generation of investment professionals. ‘I started with my own account to see how this particular platform works,’ he says. ‘I found it useful in the way it deals with professional content of different sorts… and [also liked] the fantastic absence of any cat or food photographs.’ Many IR professionals share Ziegenbalg’s

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