Quid pro quo

This month's cover story tackles a thorny issue for many investor relations officers – shareholder identification. It is the key to good investor relations. After all, if you don't know who your investors are, it is a bit difficult to do any 'relating' to them. As the article points out, some markets have it a lot easier than others. Indeed, many investor relations officers in the UK might find it impossible to practice IR at their current level if they were faced with the blank wall