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NIRI 2019 - Gary LaBranche on IR as chief intelligence officer

IR Magazine caught up with Gary LaBranche during the NIRI national conference earlier this month

This year marks the 50th anniversary of NIRI – a milestone that was emphasized throughout the national conference held earlier this month in Phoenix, Arizona.

As the association looked ahead to the next 50 years, it wanted to reflect on how the role of IR has changed and think about how it may evolve further. NIRI brought together a select group of its members to put together a white paper on the future of IR – chaired by Lynn Tyson, executive director of investor relations at Ford Motor Company, and vice-chaired by Smooch Repovich Reynolds, managing partner of the global investor relations and chief communications officer practice at ZRG Partners.

Speaking to IR Magazine at the annual conference, Gary LaBranche, NIRI’s president and CEO, said: ‘The report talks about the emergence of artificial intelligence and the changing nature of the IR profession, as it changed from a field that started in public relations and is now deeply rooted in finance. [The white paper talks about] the idea that IR professionals are strategic leaders of multidisciplinary teams within an organization – IR is not a solo sport, but a team sport. That places a whole new set of skills in front of IR professionals, especially if they want to become trusted strategic advisers.’

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