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Jul 12, 2023

New targeting strategies, award-winning IR and understanding retail investors: Ticker 140

In the latest episode of The Ticker podcast, IR Magazine reporter Noemi Distefano speaks to Tish Crawford-Jones, director of IR at Q4, about the challenges of identifying and targeting investors in uncertain times. As markets and the fight for capital evolves, the shift from active to passive investment is impacting targeting strategies – so what can companies do? How can businesses monitor investor targeting when dealing with limited liquidity? How can they manage their time effectively?

Distefano also speaks to Magda Palczynska, winner of the best investor relations officer (large cap) prize at this year’s IR Magazine Awards – Europe. As head of IR at Milan-headquartered bank UniCredit, Palczynska talks about managing investor sentiment two years into a new strategy, the firm’s winning IR program and the success behind its engagement with both the buy side and the sell side.

In addition, IR Magazine editor-in- chief James Beech talks with Chris Temple, filmmaker and co-director of This is not financial advice a documentary that looks at the different types of retail investors populating today’s markets, their behavior and attitudes.

The Ticker is presented in partnership with Pulse by, providing tools for IR teams to engage retail shareholders. Find out more at

In this episode you will hear:

  • How to effectively target investors in uncertain times
  • How to reassure investors when you set up a new strategy
  • How to successfully engage with the buy side and the sell side
  • Retail investors’ behavior trends

The Ticker podcast provides listeners with insights into cutting-edge issues of the day for investor relations professionals.

The series features interviews with IR experts bringing a global perspective, actionable insights and commentary on trending topics. These include sustainability, activism, corporate access, regulation and more.

Click here to listen and subscribe on Spotify, Apple Podcasts, Acast and wherever you access your podcasts.

Staff Writers

The staff writers on IR magazine are from our team of highly experienced journalists.