30 IR stars in 30 days: Pat Marshall
IR Magazine has a long history of honoring those men, women and companies around the world that excel at investor relations. In celebration of 30 years of IR Magazine, we selected 30 IR stars that have shone particularly brightly over the past three decades and will be posting one profile each day for 30 days, giving you the gift of an IR advent calendar.
Pat Marshall served as vice president of communications and IR at Cineplex for 15 years before retiring earlier this year. During her time with Cineplex, she was a regular fixture at the IR Magazine Awards – Canada, and was presented with the lifetime achievement award in 2017. At the time, she stressed the importance of working with a smile on your face.
Marshall has seen the IR profession mature during her career and she’s excited to watch it evolve further. ‘I think the demand for good IR will only grow and IROs will become more senior,’ she says. ‘Right now, IROs can be at very different levels within organizations, but they should consistently be at the highest levels, involved in strategy development and feeding that back to the investment community.’
Stay tuned for more IR stars this week and pick up a copy of the winter issue of IR Magazine to see the full list.
A version of this article was published in the winter 2018 issue of IR Magazine – the 30th anniversary issue of the industry’s premier publication.