Looking at the growing instant messaging trend
Sneaking up on investor relations officers is a communications tool that will revolutionize their work. The new arrow in the IR quiver is a corporate version of instant messaging, or 'IM'. It's as fast as a telephone call but without the hassle of a personal assistant, voicemail or a busy signal. Corporate IM is like being in a meeting room, but the room is virtual and you can literally be anywhere.This is not exclusive to investor relations. IM will soon be appearing across the enterprise
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