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May 31, 1998

Web raiding

Benchmarking your web site is easy

With many IR and communications departments either upgrading a fledgling web site or fine-tuning a mature one, the thirst for guidelines on how to present IR information electronically is unabated. Luckily, this is one area of IR where it's fairly easy to find out what others are doing. Just load up your browser, point it in the direction of some peers and start taking notes. Raiding other web sites for tantalizing ideas is part and parcel of today's investor relations game. Analysts, fund

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