And it's about time
For virtually all of the 20th century, press releases were text-only documents. They were always written for and aimed primarily at newspapers, which would interpret them, write what they wanted and that's what John Q Investor ultimately read. But, thankfully, times are changing.What is causing the change? One reason is the internet. Press releases are no longer just for the press. With the advent of the internet the gatekeeper is gone, the investor public can now see a press release in its
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Michael Lissauer
Michael Lissauer is senior vice president of marketing and business strategy for Business Wire.
