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Aug 17, 2023

Tech talk: Merging the IR role with generative artificial intelligence

Gregg Lampf is vice president of investor relations at communications equipment company Ciena. He has worked in IR for nearly 30 years and has a breadth of knowledge around generative artificial intelligence (AI), IR strategy, financial communications and stakeholder management
How do you apply generative AI in your role? The way I'm already using it is by summarizing large pieces of content and deriving insights, different types of reports [and] transcripts of peer companies, for example, within a short period of time. One thing to note is that I don't use this as a Google tool very much because that's when there's a higher risk of hallucination. That should improve over time, however. Currently, if I give it content and I know fundamentally that content is good

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