Small wonder

What do small caps get from IR web sites? Do they do more than simply help meet widespread expectations? Do they increase valuation? I studied these questions as part of a masters in mass communications at the University of South Carolina. Since 1995, several groups have analyzed corporate web sites and made recommendations, asking analysts, for example, what type of online content they wanted as well as how often they used features like webcasts. But they did not ask about return on investment