Looking for ways to add sizzle to investor relations
It's like life itself. When running out of money - towards the end of each month - you squeeze your mind for ideas on how to enjoy the most while spending the least. For investor relations officers it's the same. When budgets are under pressure, and most are these days, IROs are forced to use their imagination to visualize better but not necessarily costlier ways to get their companies' stories across and distinguish themselves from their competitors. A bit of creativity is the magic secret
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