Policing traffic

In the last year the web has made the transition from cutting-edge vehicle into must-use tool for the investor relations community. Indeed, an online arms race seems to threaten IROs as companies compete fiercely to put as many bells, whistles and buzzers as they can on their investor relations sites. Yet reality bears little relationship to many of the sites being built. Investor relations departments often have very little idea which people - or how many people - are visiting the IR part